Disney CEO Bob Chapek is speaking with the Wall Street Journal as part of WSJ Tech Live, and he was asked directly about criticisms that The Walt Disney Company is “too woke”. Of course, Chapek has been on the learning end of what it means to comment on political topics, having had quite a public spat with Florida Governor Ron DeSantis over the “Don’t Say Gay” law, and Chapek stayed above the fray, even after being pushed by WSJ Editor in Chief Matt Murray.

When Murray first asked Chapek about how much of a role diversity has in Disney storytelling. Chapek leaned on the idea that Disney is a storytelling company and that Disney wants its content to “reflect the rich, diverse world that we live in”. Chapek said that when “someone walks down Main Street and you look at the castle, you’re not thinking I’m on one side of the political spectrum or the other. You have a shared belief and all the wonderful aspects of what Disney is. We want to use Disney to bring people together, and I think we’ll do that with diverse stories and diverse characters”.

Murry then said, “to be clear, you don’t think Disney is too woke”, which Chapek responded to by smiling a bit and saying, “I think Disney is a company that has survived for 100 years by catering to its audience, and it’s going to thrive the next 100 years by catering to its audience”.

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