Disney CEO: Reservation System is “Backbone” of Future Tech at Theme Parks

    During a conversation at the Goldman Sachs 30th Annual Communacopia Conference, Disney CEO Bob Chapek talked a little bit about one of the driving strategies at their theme parks – yield management. In short, yield management is a Wall Street-focused strategy that ensures maximum efficiency for maximum profits.

    When discussing how the theme parks have operated following the COVID-19 pandemic and resulting shutdowns, Chapek talked about how the theme parks are improving their yield management. To improve yield management, Chapek noted that Disney has introduced a variety of technologies and will soon be introducing a suite of new offerings in the Disney Genie, Disney Genie+, and Lightning Lane Individual Attraction Selections.

    Chapek said that the core “backbone” of their technology yield management strategy is the Disney Park Pass reservation system. By being able to control demand and understand the mix of guests visiting their theme parks, Disney is able to activate their technology to ensure that yield management is efficient and that the guest experience remains high.

    While some Disney fans had hoped that the reservation system was a solution to a pandemic-era problem, Disney executives have been consistent in their messaging about the Disney Park Pass reservation system – that it’s here to stay. That messaging can be traced back to Disney Parks Chairman Josh D’Amaro’s statements in August 2020.

    Fast-forward to the overhaul of the Disneyland Annual Pass program and a revamp of the Disney World Annual Pass program, and you’ll find that reservations play a key role in how Disney differentiates between their most loyal fans.

    As always, keep checking back with us here at BlogMickey.com as we continue to bring you the latest news, photos, and info from around the Disney Parks!

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