Disney Responds to Pricing Criticism Following Backlash

In what is almost certainly a response to a recent WSJ article outlining the increasing cost of a Disney theme park vacation (and the responding wave of backlash against Disney on social media), The Walt Disney Company has issued a press release outlining the current deals that guests can take advantage of to make a visit more affordable.

The press release is titled “Disney Offers: Everything You Need to Know” and it includes quotes from Disney Experiences Chairman Josh D’Amaro and Disney CFO Hugh Johnston, along with an outline of the deals that make a Disney vacation more affordable. We keep an ongoing list of deals on our 2025 page, so we won’t cover them at the top of this article. Instead, we’ll start with quotes from D’Amaro and Johnston.

Disney Responds to Pricing Criticism

“To all who come to this happy place, welcome. Disneyland is your land,” Walt Disney said when he dedicated Disney’s first theme park in 1955. It’s been the company’s motto ever since, and the reason why Disney has remained the leader in family travel for seven decades and counting.

“The number-one thing we hear from the millions of guests who visit our parks each year is how much a Disney vacation means to them, and we intentionally offer a wide variety of ticket, hotel, and dining options to welcome as many families as possible, whatever their budget,” Josh D’Amaro, Chairman of Disney Experiences, said. “We also know that, in inflationary times, it’s especially important to give families ways to save on their visits. We haven’t increased the lowest-priced ticket to Disneyland since 2019, and we recently introduced a kids’ ticket for as little as $50, just to name a couple of examples.”

D’Amaro avoided discussion about the lowest-priced ticket to Walt Disney World, which increased this year.

“We know our parks create life-long memories for families and we’ve worked hard to make a Disney vacation accessible to guests of all income levels,” Hugh Johnston, Chief Financial Officer, The Walt Disney Company, said. “With strong guest satisfaction scores and intent-to-visit ratings, our parks remain the most popular offering in the industry.”

We understand the financial pressures that families face across every part of their spending, including how they travel. We listen to our guests and use that feedback to introduce new offers and promotional deals, which provide significant savings.

Disney then outlined the current offers at Walt Disney World and Disneyland before closing with a section titled “Nothing Compares to a Disney Vacation”, including some stats from a Morning Consult poll, commissioned by The Walt Disney Company.

Offers like a child’s ticket for as low as $50 at Disneyland can make that first trip to Disney possible for many young families. And the memories they make are one-of-a-kind.

In fact, a recent survey of 3,531 U.S. adults by Morning Consult, commissioned by the Walt Disney Company, revealed that a strong majority of families with children under five:

– Said nothing compares to a Disney vacation…
– Said that a visit to a Disney park gives memories that last a lifetime and can’t be replaced…
– …And those that had visited Disneyland or Walt Disney World felt the vacation was worth the expense

Thanks to these promotional perks and offers, there’s never been a better time to plan a visit to a Disney resort.
The Walt Disney Company

You can read the full press release here: https://thewaltdisneycompany.com/disney-offers/

As always, keep checking back with us here at BlogMickey.com as we continue to bring you the latest news, photos, and info from around the Disney Parks!

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