What was once the Disney Store online, has been changed to shopDisney. With a fresh new look and layout, Disney has rolled out the website adding popular brands to reflect the company’s commitment to creating products for kids, families, and millennials.
ShopDisney features co-branded products and collaborations from brands such as Coach, Le Creuset, Spyder, Steiff, rag & bone, and more! Along with the brands, authentic products and Disney Parks and Disney Store’s will also be featured. Fashion-forward brands will regularly be introduced on the website’s “The IT List”, launching SIWY featuring Mickey and Minnie Mouse; and Disney Princess and Villain nail wraps from NCLA.
“No one creates experiences like Disney and our pilot stores will be testing grounds for interactive features that will differentiate the Disney shopping experience in the changing retail landscape,” said Jimmy Pitaro, Chairman of Disney Consumer Products and Interactive. “Online, shopDisney is the ultimate destination for the most extensive collection of curated merchandise from our stores, parks, and licensed partners. This combination creates a powerful omnichannel experience that represents the next generation of Disney retail.”
“We know our fans are looking for a one-stop-shop to find the most compelling product out there and with shopDisney we are uniquely positioned to curate the very best of Disney, Pixar, Star Wars and Marvel merchandise,” said Paul Gainer, Executive Vice President for Disney Retail. “We’ve also added product categories and brands that speak to new audiences following the success of our collaborations in the fashion space.”