Earlier today, The Walt Disney Company released its earnings report for the full fiscal year 2024, which ended at the end of September 2024. While the Experiences division, which includes theme parks, cruises, and consumer products, posted record revenue and profits, attendance was flat for the year as a whole.
Disney Theme Park Attendance Flat in 2024
In terms of attendance, Disney says that domestic attendance was up just 1% in 2024 compared to 6% in 2023. Internationally, attendance was up 9% in 2024.
Additional color such as hotel bookings were flat in 2024 domestically at 85% occupancy – the same occupancy figure as 2023.
In terms of guest spending, domestic parks saw a 3% uptick in 2024, and international parks were up 4%.
Theme park admissions revenue was up 7% year-over-year, up to $11.1 billion in 2024 from $10.4 billion in 2023. The increase in revenue was 5% attributable to an increase in average ticket prices, and a 2% increase in attendance. Theme park admissions are the largest sub-segment of the Experiences line of business, followed by hotels & cruises ($8.3 billion) and theme park food & merchandise ($8 billion).
As always, keep checking back with us here at BlogMickey.com as we continue to bring you the latest news, photos, and info from around the Disney Parks!