While visiting Magic Kingdom briefly this morning, we noticed that Disney installed some new attraction posters in the tunnel underneath the Main Street Railroad Station. The new posters are for Tomorrowland attractions that are sponsored by Enterprise.
New TRON Lightcycle Run Attraction Poster
The new TRON Lightcycle Run attraction poster features two guests in the attraction vehicles and elements that resemble the launch room at the beginning of the ride. The attraction poster also features the Enterprise logo on the lower right-hand side.
Enterprise branding is all over the TRON Lightcycle Run attraction, from the attraction marquee through to the main entrance, and even an entire post-show area dedicated to the brand via in-story theming.
New WEDway (Tomorrowland) PeopleMover Attraction Poster
The new WEDway PEOPLEMOVER attraction poster is a combination of the throwback version of the poster that used to be on display and a new color palate that matches the Enterprise sponsorship. A new tagline from the attraction spiel is also part of the poster, encouraging guests to “explore tomorrow, today”.
Here’s a look at the PeopleMover marquee, featuring the Enterprise branding.
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