Sneak Peek Inside Exclusive VIP Tours Shopping Experience at Magic Kingdom

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Late last year, Walt Disney World launched a new line of merchandise exclusively available for purchase by guests who were on a VIP Tour. The merchandise collection launched first at Disneyland, but then Walt Disney World followed. Since then, guests looking to purchase something have simply had a laminated piece of paper to look at when choosing merchandise. Then, VIP Tours had a trunk filled with some of the most popular merchandise for guests to look at before making a purchase. Now, there is a “shopping experience” storefront with merchandise options on display. Here’s a sneak peek inside!

VIP Tours Merchandise Store at Magic Kingdom

Tucked away at the back of Curtain Call Collectibles on Main Street USA is an unassuming dressing room with a VIP Tours plaque on the door.

Colorful Disney-themed merchandise store with wooden floors, brick walls, and bright lighting, featuring shelves of toys, apparel, and accessories at Disney World.
Colorful Disney-themed merchandise display inside a retail store with plush toys, accessories, and souvenirs, featuring warm wooden flooring and brick accents, capturing the nostalgia of Disney parks.
Brightly lit Disney-themed merchandise shop inside Disney World, featuring Minnie Mouse clothing and accessories on wooden shelves with a brick wall background.

Those photos are as far as we were allowed to go, but VIP Tours proprietor Jeff Lindberg shared the following images and some words about the work it took to bring this location online.

Dark merchandise store with gold ornate frames, mirrors, and display shelves showcasing themed apparel, accessories, and hats, all set in a luxurious, boutique-style environment at Disney World.

A new chapter in the Disney VIP experience has arrived!

As part of our continued collaboration with Magic Kingdom Merchandise & Merch Line of Business, I’m thrilled to share the debut of an exclusive Disney VIP Tours shopping experience ONLY available while on a Disney VIP Tour.

Tucked away inside Curtain Call Collectibles, home to the Town Square Theater’s Scenic and Prop department on Main Street, U.S.A., this space was chosen to expand our storytelling. Every detail honors both the heritage of our iconic tartan plaid and the craftsmanship that defines our lore of Main Street, U.S.A.!

With gilded frames, hidden design details, and a gallery-like atmosphere, Guests explore a curated collection of exclusive VIP Tour merchandise in a setting that feels as special as the legacy it represents.

For us, this isn’t just about products. Our tartan is iconic, and it’s about using it to elevate the journey and connect with our Guests.

Every piece was designed to feel like a keepsake of the specialty of this 50+ year tradition. Meant to celebrate the VIP Tour Guides who bring magic to life each day.

From the moment you step inside, this shopping experience transforms into storytelling you can take home, which I feel is just another way we differentiate what it means to be on a Disney VIP Tour.

Proud of our team and the partnership with a vast array of merchandise partners who made this possible, and excited to see the reactions from our Guests as they discover this new hidden gem only unlocked with their VIP Tour Guide!

As always, keep checking back with us here at BlogMickey.com as we continue to bring you the latest news, photos, and info from around the Disney Parks!

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