D23 Expo 2026 Shopping Guide: Stores, Pins, Merch, Virtual Queues, and More

Disney has unveiled the full lineup of shopping experiences coming to D23: The Ultimate Disney Fan Event presented by Visa, running August 14th through 16th at the Anaheim Convention Center. The lineup spans returning favorites like Mickey’s of Glendale and The Walt Disney Company Store alongside new additions, including a debut retail concept called Disney .YNSD and a new auction experience featuring rare props and artwork from Disney’s parks, resorts, and ships. Disney also detailed the queue systems, payment methods, and mobile checkout tools fans will use to shop across the show floor.

D23 Expo 2026 Shopping Guide

IN THIS ARTICLE:

• Every shopping destination confirmed for D23 Expo 2026, including new additions
• Queue types and payment methods for each retail location
• Details on the debut Disney Experiences Auction featuring rare props and artwork

D23 Marketplace, Disney Store, and The Walt Disney Company Store

The D23 Marketplace serves as the event’s central shopping hub. It offers a curated selection of merchandise tied to some of Disney’s most popular stories and franchises. Fans shopping this location will find a Princess Diaries 25th Anniversary Collection, Star Wars and Marvel merchandise, global Disney Parks collections, and the return of Disney Fine Art.

New for 2026 is the D23 Marketplace Pin Store, a dedicated space for limited-edition and limited-release pins, with fresh designs releasing Friday, Saturday, and Sunday. Rounding out the space are D23 Marketplace Photobooths and Medallions, offering personalized products and event-exclusive medallions.

Both the D23 Marketplace and D23 Marketplace Pin Store will operate on a virtual queue throughout the event. A standby option opens once all boarding groups have gone through. The Photobooths and Medallions location uses a standby queue only. All three locations are cashless, accepting card and contactless payment. The D23 Marketplace offers merchandise mobile checkout, and the Pin Store offers mobile order.

Disney Store returns to D23 Expo with special-edition collections including Disney x Formula 1, Blooms by Disney, and an assortment of exclusive plush. It will also preview a new collaboration with SkinnyDip London. The booth adds a life-size claw machine photo moment and a limited meet and greet with Disney Artists. Interested fans can pre-register for the meet and greet in the Disney D23 app through Friday, July 24th at noon PT. Those who enter through the booth’s main entrance can scan their badge for a free event-exclusive tote bag or sticker, while supplies last.

Shopping at Disney Store operates through a QR code system, with products delivered directly to fans’ homes via DisneyStore.com. Select merchandise sold at the D23 Marketplace and Disney Store booth becomes available on a dedicated event page at DisneyStore.com. That window opens Monday, August 17th at 8am PT, while supplies last. Fans access Disney Store via standby queue only.

The Walt Disney Company Store returns for a second year with two locations. One location will exclusively host the official 2026 D23 Expo collection, featuring collaborations with RSVLTS, Spirit Jersey, Nike, and Loungefly. Working with the Walt Disney Archives, the store will also introduce a collection inspired by Walt Disney’s Suite 3H office in Burbank. Additional collections tie into Disney’s animated Epic Rivals and Walt Disney Studios landmarks. A new HARVEYS collection rounds things out with designs made from decommissioned seatbelts from Soarin’ Over California. The Walt Disney Company Pin Store, meanwhile, will offer a large assortment of limited-edition pins, mystery boxes, and framed sets, with a new pin catalogue launching daily.

Virtual queue opens for The Walt Disney Company Store on Friday, August 14th. Standby queue follows once boarding groups clear. Saturday and Sunday offer standby queue only. Card and contactless payment work here, alongside mobile checkout. The Walt Disney Company Pin Store runs on virtual queue throughout the event and processes purchases through mobile order, though physical registers remain available for pin frame sales.

Mickey’s of Glendale, Disney .YNSD, and Disney Studio Store Hollywood

Mickey’s of Glendale returns to D23 Expo with new Walt Disney Imagineering-inspired merchandise. As the Walt Disney Imagineering campus store, it houses exclusive assortments, pins, and products made by Imagineers. Disney says fans can preview upcoming merchandise on its official site. The Mickey’s of Glendale Pin Store will launch a new assortment of limited-edition and exclusive pins Friday, Saturday, and Sunday.

Virtual queue governs both locations throughout the event, with standby opening once boarding groups clear. Mickey’s of Glendale offers merchandise mobile checkout, and the Pin Store processes purchases through mobile order.

Debuting at this year’s event is Disney .YNSD, a new retail concept built around the design culture behind Walt Disney Imagineering. The lifestyle collection spans apparel and accessories. It blends streetwear with layered storytelling under the tagline “Imagine the Rest.” Disney says a preview is available on its official site. Virtual queue governs access here too, with standby opening once boarding groups clear, and purchases process through mobile order.

Disney Studio Store Hollywood offers apparel and accessories inspired by classic Hollywood. This year’s collection draws from the El Capitan Theatre’s Centennial Celebration. Limited-edition pins release across all three event days. Virtual queue governs the store throughout the event, with standby opening once boarding groups clear. Card and contactless payment work here, along with merchandise mobile checkout.

Disney Publishing Books & Brew and The Disney Experiences Auction

Disney Publishing Books & Brew returns with first-to-market books, including graphic novels, autobiographies, and guidebooks. Also on offer are collectible “bookcessories,” tarot card decks, and book nook kits. The location will host a steady lineup of author signings and a “sip & shop” experience featuring a new Disneyland Resort coffee blend from Joffrey’s Coffee & Tea Co. Marquee sponsor Penguin Random House will offer gift-with-purchase items including art prints, sticker blind bags, and Disney Editions tote bags. Standard queue governs Disney Publishing Books & Brew throughout the event, and registration for in-booth signings runs through virtual queue.

Debuting at this year’s event is The Disney Experiences Auction, Rare and Remarkable Finds. It takes place Sunday, August 16th, for fans attending the event and those bidding online. Attendees can preview auction items throughout the weekend at The Disney Experiences Auction Showroom, an immersive space accessed via standby queue. Fans hoping to bid online can register through Heritage Auctions, while those hoping to bid in person can register at the showroom itself. The showroom will also include a shopping component, giving fans the chance to purchase limited-quantity props, artwork, and themed items from Disney’s parks, resorts, and ships. Disney has posted a preview of select items on its official site.

Virtual queue governs the auction and shopping experience throughout the event, with standby opening once boarding groups clear. Card and contactless payment work here, alongside merchandise mobile checkout. Disney cites the exclusivity of the merchandise as the reason this location will not offer refunds or exchanges.

Fans of the Disney Lorcana Trading Card Game can purchase the limited-edition 2026 D23 Collection and the Winnie the Pooh, Hunny Wizard Premium Foil Playmat at the Ravensburger Store. Virtual queue is the only path to shopping at Ravensburger, with no standby option at any point during the event.

Select retail locations require a virtual queue for entry. Fans within a 90-mile radius of the Anaheim Convention Center can join a virtual queue through either app. New windows open at 6am PT and again at 1pm PT each event day. Groups of up to two people can join one queue at a time, subject to availability. Standby queue options may open later in the day once all boarding groups have gone through. Joining a virtual queue does not guarantee immediate access, and wait times may still apply once a boarding group clears.

Retailers participating in virtual queue include the D23 Marketplace, D23 Marketplace Pin Store, The Walt Disney Company Store, and The Walt Disney Company Pin Store. The list also includes Mickey’s of Glendale, Mickey’s of Glendale Pin Store, Disney .YNSD, Disney Studio Store Hollywood, The Disney Experiences Auction, and Ravensburger. This marks Ravensburger’s first year participating in virtual queue. Fans will need a timeslot to shop rather than joining a standby line. Ravensburger will also offer additional Disney Lorcana Trading Card Game products, Disney Villainous, and Disney puzzles, beyond what’s included in the D23 Show Bundle.

At select locations, fans can also use Mobile Order for Pickup through the Disneyland Resort app. Fans place a mobile order at the store entrance after a virtual queue calls them back. A team then assembles the order for pickup. The Disneyland Resort app’s linked email receives a digital receipt, with eligible discounts applied automatically.

Merchandise Mobile Checkout, also available through the Disneyland Resort app, lets fans scan item barcodes to build a shopping bag. Fans pay by selecting “Purchase.” A QR code confirmation goes to a cast member at the designated mobile checkout exit before fans leave the store. This service runs alongside traditional checkout at participating locations.

As always, keep checking back with us here at BlogMickey.com as we continue to bring you the latest news, photos, and info from around the Disney Parks!