Mickey’s of Glendale has a new collection for D23: The Ultimate Disney Fan Event 2026, this one built around Tom Morrow 2.0 and “Imagineer That!” The Walt Disney Imagineering campus store had already confirmed the Walt Disney Imagineering Color Block Collection and the new .YNSD lifestyle brand for this year’s event. Now the Imagineer That! collection joins that lineup. Here’s a look!
Imagineer That! Collection Brings Tom Morrow 2.0 to D23 Expo Merchandise
IN THIS ARTICLE:
- Mickey’s of Glendale is adding an Imagineer That! collection to its D23 Expo 2026 lineup
- The collection includes a customizable Lug bag with interchangeable straps and coin purses
- T-shirts, baseball caps, a water bottle, and other accessories round out the lineup
What the Imagineer That! Collection Includes
Disney describes the collection as an extension of the curiosity that drives “Imagineer That!” itself. Pieces tie back to Tom Morrow 2.0 and his role explaining how Imagineers design attractions. Two groups make up the intended audience: fans who grew up on the original Disney Channel interstitials, and fans who found Tom’s newer adventures on YouTube and Disney+.
The lineup carries the same playful tone as the show. Disney promises hidden details throughout the collection. Some pieces nod directly to Tom Morrow 2.0, while others lean on customizable elements that let fans put their own spin on an item. The goal is turning a simple “how does that work?” into real interest in the design process behind the parks.
A customizable Lug bag serves as the collection’s centerpiece. Interchangeable straps and coin purses let fans mix and match components to build a combination that’s their own. Disney ties the concept back to Imagineering itself: a project starts from a single idea, then gets built out piece by piece.
Beyond the bag, the collection includes T-shirts, baseball caps, a water bottle, and additional accessories. One tee uses a moisture-wicking fabric associated with athletic jerseys. Disney positions that piece as a practical choice for a full day spent walking the D23 Expo show floor.
Imagineer That! and Tom Morrow 2.0’s Return
Tom Morrow 2.0 originally hosted “Imagineer That!” as a series of interstitials on Disney Channel. The character also served as the host of Innoventions at EPCOT during its Road to Tomorrow era.
Walt Disney Imagineering later revived both the character and the show as a new web series on its YouTube channel. New episodes follow Tom Morrow 2.0 as he interviews Imagineers about how attractions get designed and built. That format now feeds directly into this merchandise collection.
The Story So Far
- Disney confirmed the Walt Disney Imagineering Color Block Collection as the first of multiple new Mickey’s of Glendale collections coming to D23 Expo 2026.
- Disney introduced .YNSD, a new lifestyle brand growing out of Mickey’s of Glendale, as a separate debut retail concept for this year’s event.
- The full D23 Expo 2026 shopping guide confirmed Mickey’s of Glendale and Disney .YNSD as returning and new shopping locations, both operating on a virtual queue throughout the event.
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