Kraft Heinz and Disney have announced a new, long-term alliance that brings ten Kraft Heinz brands into dining locations across Walt Disney World, Disneyland, and Disney Cruise Line. The deal covers new menu items, dedicated HEINZ condiment stations, and custom-designed equipment at hundreds of dining locations. It also extends into Disney’s media platforms and D23 programming.
Kraft Heinz and Disney Announce Multi-Year Alliance for Parks and Cruises
IN THIS ARTICLE:
- Ten Kraft Heinz brands are coming to Disney dining locations in theme parks and cruise lines
- New HEINZ condiment stations and custom equipment are part of the deal
- HEINZ brings new sauces to D23 this August
What’s Included in the Alliance
Ten Kraft Heinz brands are coming to Disney dining venues. The list includes HEINZ, Philadelphia, and Kraft Mac & Cheese. Disney and Kraft Heinz said the brands will show up in settings ranging from Main Street USA to Star Wars: Galaxy’s Edge. The companies pointed to “hundreds of dining locations” at Walt Disney World Resort, Disneyland Resort, and Disney Cruise Line.
New HEINZ condiment stations and custom-designed equipment are part of the deal. Disney and Kraft Heinz also plan new menu items and dining experiences tied to Disney’s franchises. Nicolas Amaya, President of North America at Kraft Heinz Company, described the alliance as showing up together in the moments that matter to families. Becca Vodnoy, Senior Vice President of Corporate Alliances at Disney, echoed that framing. She pointed to a shared belief in how families connect through everyday moments.
Kraft Heinz and Disney are two companies that are woven into the fabric of family life. For generations, families have grown up with our brands side by side—watching Disney favorites with a bowl of Kraft Mac & Cheese or reaching for HEINZ at the table. This alliance is about showing up together in the moments that matter most—whether at the parks or at home—to deliver elevated experiences and storytelling that turn everyday meals into memories that last a lifetime.
Disney Corporate Alliances is focused on working with iconic brands with shared values to create meaningful experiences that bring families closer to the stories and places they love. The collaboration with Kraft Heinz is the perfect demonstration of another brand that understands how families connect through everyday moments, and together we will build creative experiences for our consumers across our destinations, platforms, and fan touchpoints.
Beyond dining, the alliance stretches into marketing and media. Disney and Kraft Heinz plan integrated campaigns and content across Disney’s platforms. Neither company named exact station locations or specific menu items changing first. The alliance officially launches this summer. Activations will roll out across parks, resorts, and cruises throughout the year.
HEINZ Brings Sauce Vault to D23 Expo
HEINZ is bringing new sauces from its Sauce Vault to D23: The Ultimate Disney Fan Event. D23 runs August 14th through 16th in Anaheim. The brand already has a presence on the 2026 D23 Expo show floor. HEINZ runs the Flavor Ferry there, letting guests sample globally inspired sauces across four themed regions.
Disney and Kraft Heinz teased additional surprises tied to the alliance at D23 this year. Neither company detailed what form those surprises will take beyond the Sauce Vault reveal.
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