Disney PhotoPass Magic Shot Using Generative AI Sparks Backlash

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Disney PhotoPass tested a Magic Shot in front of Haunted Mansion at Magic Kingdom last week. The Magic Shot appears to use generative AI to put guests’ faces on stone busts similar to the Dread Family busts in the attraction’s queue. The photos have drawn backlash on Facebook and Twitter for appearing to use generative AI, although Disney hasn’t confirmed the exact technical details. Here’s the latest.

Disney PhotoPass Uses Generative AI for Haunted Mansion Magic Shot

AI-generated sculpture of two men and a woman at Disney World.
Source: Dustin Smith on Facebook

IN THIS ARTICLE:

  • What the Haunted Mansion bust Magic Shot looks like in guest photos
  • How the test compares to past Magic Shots that add characters to photos
  • How guests have reacted on Facebook and Twitter

The test ran late last week and may have continued through the weekend. We do not know whether it is still running. Guests shared photos from the test on Facebook.

In the Magic Shot, guests pose in front of the Mansion’s iron fence, and the finished photo turns them into carved stone busts on ivy-covered pedestals, with a blue-lit nighttime Haunted Mansion behind the fence. Each bust keeps the guest’s face, hair, glasses, facial hair, shirt, and expression.

Guests with Disney-themed shirts at Magic Kingdom with AI-enhanced statues.
Source: Amanda Wilding on Facebook

The fully delivered images have a vertical strip along one edge that says “Limited Edition 2026,” and one adds a “2026” plaque to the pedestal. These busts resemble the Dread Family busts in the queue, so the idea suits the attraction.

Disney PhotoPass bust of a woman with moon and star ears at Haunted Mansion.
Source: Rose Bravo-Falls on Facebook
Disney World outdoor sculptures with busts on pedestals at sunset.

How the Test Compares to Other Magic Shots

Disney has added characters and effects to PhotoPass photos for years, such as Tinker Bell appearing in a guest’s hands. As we noted when Disney PhotoPass teased a new Magic Shot for the Halloween party, PhotoPass typically adds Magic Shots in-camera or with a digital effect afterward.

The Haunted Mansion test differs because the photo recreates the guest as a sculpture instead of adding a character or effect around them. The apparent use of generative AI here seems to be new for PhotoPass.

Guest Reaction to the Apparent Gen AI Use

Many guests on Facebook and Twitter said they are unhappy that Disney appears to be using gen AI in their photos. While guests seem to be ok with characters superimposed into photos, the apparent use of generative AI here is a step too far for many. Some guests said that they loved the end result.

Disney CEO Josh D’Amaro has previously indicated that AI will be a tool that Disney continues to leverage in new and innovative ways to enhance the guest experience and improve efficiency.

Disney has not said whether the Magic Shot will return. We will update this story as more details come out.

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