What is more memorable and nostalgic than the Walt Disney World castle? It truly embodies the creative imagination behind Roku City, and in this way, it signifies a beautiful marriage of beloved places for our viewers. I know they will be inspired to see these worlds come together in an unmissable way. 

Our incredible visual quality design team takes great pride and care in the creative vision for Roku City. As such, they work across teams at Roku and closely with our partners to ensure that brands are integrated organically, with the ultimate goal of enhancing the viewer experience.

We strive to bring fun and whimsical exploration of brands and IP that also feel as though they live inside Roku City, not injected from the outside. Cinderella’s Castle from Disney is a powerful example of real world IP, which creates another layer of connection to our imaginary cityscape.