Disney says a limited-time Hallmark pop-up shop opens at Disney Springs on Wednesday, October 7th. The shop centers on Holiday Ever After: A Disney World Wish Come True, the Hallmark Channel original movie filmed at Walt Disney World. It opens less than two months before the film premieres on Saturday, November 28th. Guests can browse products from the film along with Hallmark cards, collectible ornaments, and Disney gifts.
Hallmark Pop-Up Shop at Disney Springs | Opening Date and Merchandise
IN THIS ARTICLE:
- The October 7th opening date for the Hallmark pop-up shop at Disney Springs
- What guests can shop for, from Holiday Ever After products to Hallmark cards and ornaments
- How the shop connects to the Hallmark Channel premiere on November 28th
Hallmark’s first original movie filmed at Walt Disney World now has a holiday shop to match. Disney said at D23 on August 16th that the pop-up would open in early October, and the exact date is now October 7th. The shop is one piece of a larger Hallmark and Disney collaboration that includes the film and a product collection.
Disney says the limited-time shop “invites guests to step into Christmas movie magic.” The announcement does not list a closing date.
What Guests Can Shop at the Pop-Up
Disney says guests can browse the collection of products featured in the film, so fans of the movie can shop pieces tied to the story while visiting the vacation destination where the movie was filmed.
Hallmark greeting cards, collectible ornaments, and Disney gifts fill out the rest of the curated assortment. Disney also says select Hallmark Gold Crown stores, Hallmark.com, and other retailers will carry the co-branded collection. Basically, fans who cannot make it to Disney Springs have other ways to shop.
How the Pop-Up Fits Into the Holiday Ever After Premiere
Holiday Ever After: A Disney World Wish Come True premieres Saturday, November 28th at 8:00pm Eastern on Hallmark Channel. It airs as part of Hallmark’s 17th annual Countdown to Christmas. As we reported when Hallmark announced the premiere date, the film streams on Hallmark+ the next day. Lacey Chabert and Travis Van Winkle star alongside Richard Kind and Christy Carlson Romano, and we caught the cast filming a glass slipper moment at the Cinderella wishing well at Magic Kingdom in January.
The collaboration also has some history behind it. Hallmark Chief Brand Officer Darren Abbott said the partnership dates back decades, to a Kansas City friendship between Hallmark founder J.C. Hall and Walt Disney himself. Abbott said that friendship led to the first licensed products, “including the very first greeting card featuring Mickey Mouse.”
Disney says it will share additional opportunities to join in on the festivities as the premiere approaches.
Keep Reading
- Hallmark Channel set the premiere date for Holiday Ever After, and our article covers the cast, the plot, and when the movie reaches Hallmark+.
- Revisit the cast filming a glass slipper moment at Magic Kingdom with photos from the January shoot.
As always, keep checking back with us here at BlogMickey.com as we continue to bring you the latest news, photos, and info from around the Disney Parks!