The surge pricing of Individual Lightning Lane entitlements has kicked in for Thanksgiving Week at Walt Disney World. We already saw Disney Genie+ surge pricing reach a new high of $29 per person today, but Individual Lightning Lane a la carte attraction purchases have followed. Here’s the latest:
Flight of Passage – Disney’s Animal Kingdom
At Avatar Flight of Passage, an Individual Lightning Lane cost $16 per person, per ride, which is a new high for the attraction. The previous pricing range was between $11 and $14, with most days recently oscillating between $13 and $14.
Individual Lightning Lane passes sold out shortly after 8am this morning, despite the new high price.
Star Wars: Rise of the Resistance
Star Wars: Rise of the Resistance also reached an all-time high of $25 per person, per ride, but divorced itself from the overall price of Disney Genie+ for the first time. Typically we’ve seen Rise of the Resistance pricing mirror Disney Genie+ pricing.
Individual Lightning Lane passes sold out just minutes after the resort guest pre-sale began this morning, disqualifying day guests from even considering the new all-time high.
Guardians of the Galaxy: Cosmic Rewind
Guardians of the Galaxy: Cosmic Rewind hit a recent high of $17 per person, per ride, but that matches the all-time high that we haven’t seen since early October. Since October 10th, pricing for Cosmic Rewind has fluctuated between $14 and $15. Thanksgiving Week surge pricing brings it to $17 per person, per ride.
Individual Lightning Lane passes sold out shortly before 9am this morning.
Seven Dwarfs Mine Train
Seven Dwarfs Mine Train is similar to Cosmic Rewind in that today’s $12 price tag matches a previous all-time high but represents the highest recorded price since early October. Prices for Seven Dwarfs Mine Train have been between $10 and $11 for nearly two months.
Individual Lightning Lane passes sold out just after 10am.
Customers are clearly not flinching at the higher price point, indicating that Disney World has not found the tipping point on price just yet. Disney Genie+ and Individual Lightning Lane represent a previously untapped revenue source for the Disney theme parks, which are already setting record revenue numbers.
For more on Disney Genie, Disney Genie+, and Individual Lightning Lane attraction selections, check out our articles below!
As always, keep checking back with us here at BlogMickey.com as we continue to bring you the latest news, photos, and info from around the Disney Parks!
“Customers are clearly not flinching at the higher price point, indicating that Disney World has not found the tipping point on price just yet. Disney Genie+ and Individual Lightning Lane represent a previously untapped revenue source for the Disney theme parks, which are already setting record revenue numbers.”
Well, Genie+ and ILL are big reasons we chose to end our annual visits to WDW. We experienced them once and that was enough. Sadly, it’s stuff like the above quoted material that makes me think Iger will not get rid of these abominations to the guest experience.