Disney has just announced a new initiative to package their classic dolls in plastic-free packaging. Here’s the announcement:

Just in time for Earth Day, we are announcing that starting today, our line of classic dolls will come in new plastic-free packaging available on shopDisney.com, Walt Disney World Resort, and Disney stores in North America, and coming soon to Disneyland Resort. The plastic-free packaging is made of sustainably sourced paper that is 100% recyclable, and it’s easy to open, too!

Check out this video that shows just how cool and reusable the packaging really is:

The collection includes 15 classic characters such as Queens Anna and Elsa, Ariel, Belle, Jasmine, Moana, Tiana and more! The new plastic-free packaging can be recycled curbside, or reused, providing you and your families the opportunity to utilize the box as a prop at playtime or for storage any time! 

This plastic-free packaging will become available at global locations later this year. It’s also part of Disney’s broader commitment to environmental stewardship. We are always exploring new ways to lessen our environmental footprint and develop more innovative packaging and products that align with that goal.