Disney is launching a new merchandise line called Logo Mania, and it arrives at Disneyland Resort and Walt Disney World on June 12. The collection spans six color families, each tied to a feeling or place from a Disney day and built around a signature park element. Four colors land at both coasts, while two are exclusive to Walt Disney World. Disney says the full lineup runs more than 120 items across headwear, accessories, plush, home goods, jewelry, and wearables. Here’s a breakdown!
Logo Mania Merchandise Collection Launches at Disney Parks on June 12
IN THIS ARTICLE:
- All six color collections and their signature park elements
- Which sets are Walt Disney World exclusives
- The return of niuMOs collectibles
- What Disney says is still coming to the lineup
SIX COLORS, EACH TIED TO A DISNEY MOMENT
Logo Mania organizes its merchandise by color, and each color carries a name and a signature icon. Four colors are released at both Disneyland Resort and Walt Disney World. Two more are Walt Disney World exclusives. Disney describes the palette as vibrant and joyful, pitched at fans who want to wear a specific feeling from their trip.
The collection covers a wide range of product types. Each color set mixes headwear, accessories, plush, souvenirs, home items, jewelry, and wearables. With more than 120 items total, the release is one of the larger park merchandise lines of the year.
LAST DAY OF TRIP BLUES
The cobalt blue collection is named “Last Day of Trip Blues.” Its signature park element is a Disney balloon. Disney frames this one for planners already thinking about their next trip while still on their current one. It releases at both Disneyland and Walt Disney World.
THE TIKI TIKI TIKI ROOM
The emerald green collection points to Walt Disney’s Enchanted Tiki Room. Its signature element is a Tiki bird, and the merchandise includes a backpack, sweatshirt, mug, and necklace. This color also releases at both resorts.
FANTASYLAND FEELS
The bright pink “Fantasyland Feels” collection uses a teacup as its signature element. Items include a backpack, tote bag, plush, headband, and candle. It rounds out the four colors available at both Disneyland and Walt Disney World.
PARK HOPPER
“Park Hopper” is a limited-time release built around an orange monorail. The set leans into transportation and movement, with a tote bag, plush, journal, and pencils among the items. Disney lists this color as a limited-time release rather than a permanent fixture.
POPCORN ON MAIN STREET
The “Popcorn on Main Street” collection is a Walt Disney World exclusive and a limited-time release. Popcorn serves as the signature element, and the bright collection ties to Main Street, U.S.A. and Cinderella Castle. It will only be available at Walt Disney World.
PARKS AFTER DARK
“Parks After Dark” is the second Walt Disney World exclusive. Fireworks are the signature element, and Disney aims the collection at late-night guests, including Disney After Hours fans. It will only be available at Walt Disney World.
MORE COLORS ON THE WAY
Disney says the color lineup is not finished and hinted at new additions to come. The full Logo Mania collection arrives June 12 at Disneyland Resort and Walt Disney World, with merchandise available while supplies last.
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