When talking about the spanning brand and content engine that is The Walt Disney Company, Disney CEO Bob Chapek had to look no further than the 2022 D23 Expo.
In talking about the upcoming “Disney Prime” membership program, Chapek talked about how Disney+ will transform into an “experiential lifestyle platform” to serve the strong fanbase that Disney has. Chapek pointed to the recent D23 Expo as an example of how strong the fanbase is, stating that 80,000 fans attended the 2022 D23 Expo at the Anaheim Convention Center. The number is staggering when compared to a 2019 OC Register article that stated that the 2019 version of the convention had “more than 30,000 visitors”.
It’s a lifestyle brand. And it’s not just a bunch of small businesses put together that sort of de facto create a lifestyle, but we need to embrace that. And there is no place you do that more than a convention like D23 where we have – I guess it was 80,000 fans that show up just to celebrate fandom. But it does all start with the creative content. And so that’s why we are so bullish.
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