Disney Points to “Unfavorable Attendance Mix” at Disneyland in Latest Earnings Report as Magic Key Passholders Await Renewal News

    In their latest earnings report, the Disney Parks division recorded over $7 billion in revenue. As we await an investor call by Disney CEO Bob Chapek, it looks like the Walt Disney World Resort propped up the domestic theme park revenue as Disney said that profits were “partially offset by an unfavorable attendance mix at Disneyland Resort”. Chapek has been candid – Annual Passholders spend less at the theme parks. This is particularly prevalent at Disneyland, which is considered more of a “locals’ park”.

    Reading between the lines, Disney calling out an unfavorable mix means that more Passholders were in the parks than they’d like. This comes at a time when Magic Key Passholders are left in limbo about the ability to renew their passes in late August when the first passes begin expiring. Passholders have recently taken to the Disneyland social media accounts to express their displeasure with Disneyland’s silence about Magic Key renewals.

    Disneyland Magic Key Social Media Accounts Flooded With Angry Passholder Comments as Renewal Deadline Looms, Disneyland Remains Silent
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    1 COMMENT

    1. They really want Anaheim to be Orlando when it’s just NOT!
      Years of attempting to resortify the place into a multi-day stay within a bubble haven’t worked- Southern California offers too much to visitors and needs to be treated as a different entity than the other parks. Locals are what makes Disneyland in Anaheim special and the open contempt for them, as well as wanting to squeeze for every penny, is going to blow up in their faces in the long term despite whatever short term gains they’ll celebrate.

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