The Walt Disney Company stock has taken a beating that even the return of Bob Iger couldn’t slow. The stock has reached COVID-era lows, closing today at $85.76, which matches the COVID-era low close of $85.76 on March 23, 2020, according to data from Yahoo Finance.
The dip comes after Avatar: The Way of Water didn’t live up to expectations in its opening weekend and compounds a downward trend that started earlier this summer. Disney stock is down more than 45% year to date.
In late November, Disney fired former CEO Bob Chapek and brought back longtime CEO Bob Iger with a directive to right the ship and find a successor. Iger has not announced a vision for the company yet, but might be forced to do so if the stock continues to fall.
Iger will reportedly announce organizational changes next month.
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