The Walt Disney Company has just filed its Annual Report with the Securities and Exchange Commission, giving us some insight into its business. For this article, we’re going to focus on the Disney Experiences division, which is primarily composed of Disney’s theme park and cruise business. Specifically, we’re going to take a look at the reported attendance for Disney’s theme parks in fiscal year 2025, which ended September 27, 2025.
Disney Parks Attendance Down Slightly in 2025
While the Disney Experiences division enjoyed record income in 2025, attendance at the domestic theme parks was down slightly. According to Disney, attendance was down 1% in 2025 versus 2024. In 2024, attendance was up 1%. In general, it seems like attendance at the domestic theme parks has been relatively flat over the past two years.
Internationally, it’s a better story. In 2025, attendance was up 1%, building ever so slightly on the 9% attendance boost that the international parks had in 2024.
We’d expect that attendance will be relatively flat again in 2026, at least at Walt Disney World, given that a number of attractions and expansions aren’t anticipated to open until 2027. From 2027 through 2032, we’d expect attendance figures to continue to increase, alongside higher guest spending to create a very robust line of business over the next decade or so.
Disney Parks Guest Spending Increases in 2025
So, how was Disney able to make more money off of fewer guests in 2025? Higher per-guest spending, of course. Domestically, per-guest, or per-capita, spending was up 5% in 2025. This was an increase over the 3% bump in domestic per-cap spending in 2024. Internationally, per-cap spending was up 2% in 2025 versus a 4% increase in 2024.
Overall, slightly lower attendance and an increase in guest spending led to an 8% increase in operating income for the Disney Parks segment, up to a record $10 billion in 2025. Disney Experiences also had a record Q4 segment operating income of $1.9 billion, a 13% increase of $219 million compared to the prior-year quarter.
Guidance for the full 2026 fiscal year includes high single-digit percentage growth in the Experiences segment operating income compared to 2025, with most of that growth weighted to the second half of the year.
As always, keep checking back with us here at BlogMickey.com as we continue to bring you the latest news, photos, and info from around the Disney Parks!
spending did not increase the prices went up
That’s the truth.